• Skip to main navigation
  • Skip to content
  • Skip to footer

Talk To Cathy Now!

Have a question? Give me a call at 239.821.7926, or you can click here for more options to call or email and I will contact you right away.

Marco Island Condos, Marco Island Real Estate, Marco Island Homes for Sale, Marco Island Luxury HomesMarco Island Condos, Marco Island Real Estate, Marco Island Homes for Sale, Marco Island Luxury Homes

Marco Island Real Estate

  • SEARCH
    • Join Deal Alert
    • Advanced Search
    • Newly Listed Homes
    • My Featured Properties
    • Upcoming Open Houses
    • Interactive Map Search
    • Search by Listing ID
    • Search by Address
    • My Favorites
  • CONDOS
    • Marco Island ALL Condo Directory
    • Beachfront Condos
    • Waterfront Condos
    • Golf Course Condos
    • Inland Condos
    • Gated Condos
    • Condos with a Boat Dock
    • South End Condos
    • Old Marco Condos
    • Luxury Condos
    • Water Direct Condos
  • HOMES
    • Beachfront Homes
    • Gulf Homes
    • Golf Homes
    • Inland Homes
    • Water Direct Homes
    • Water Indirect Homes
  • AREAS
  • MARKET REPORT
    • Current Market Report
    • What’s Your Home Worth?
  • GALLERY
  • RESOURCES
    • About Marco Island
    • Explore Marco Island Real Estate
    • Video Tour
    • Golf Courses
    • Attractions
    • Area Links
    • Churches
    • Dining
    • Videos
    • Mortgage Calculator
  • ABOUT
    • About Cathy
    • Client Reviews
    • “Women in Business”
    • Why List with Me?
  • BLOG
  • CONTACT
  • 239.821.7926
SearchClose

Niche Marketing: How to Market Your Home as the Perfect Rental or Investment Property

Niche Marketing: How to Market Your Home as the Perfect Rental or Investment Property When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

Posted in: Home Seller Tips Tagged: Home Seller Tips, Real Estate Investing, Selling a Home

Join Property Alert

Did you know the hottest homes for sale on Marco Island often sell within days of being listed? Don't miss out! Set up your own custom property alert so you can be notified of the newest homes as they hit the market! Simply click the button below and choose the qualities that you want most in a home and save your search to start getting alerts today!

JOIN PROPERTY ALERT

As a local Marco Island resident & Real Estate Agent I also have access to homes before they hit the market and can show you more homes and information that are only accessible in the MLS. If you would like to set up a time to go over your real estate needs, please free to contact me at your convenience. There is no obligation and or pressure... I hope to hear from you!

Post navigation

« Selling Your Home? 3 Reasons Why You May Need to Accept a Bid That’s Below Your Asking Price
Get Rid of Wi-Fi and Cellular Dead Zones in Your Home with These Easy Tips »

Contact Us Now



239.821.7926

Cathy.Rogers@Sothebysrealty.com

760 N. Collier Blvd., #101,
Marco Island, FL 34145

Join Deal Alert

Get New Properties & Price Update Alerts sent straight to your inbox

Favorites

Login to manage your Favorites, Save Properties & Searches

Property Search

Find Condos using the most powerful Search tool in Marco Island

FREE Home Valuation

Find out the TRUE value of your condo and what other condos in your neighborhood are selling for

AREAS I COVER

34145, Condos, Beachfront Condos, Water Direct Homes, Marco Island Inland Homes, Water Indirect Homes, Marco Island Inland Condos, Golf Course Homes, Gulf Condos, Marco Island Golf Course Condos, Beachfront Condos, Tigertail Beach, Hideaway Beach Real Estate, Key Marco, Old Marco, Cape Marco, South End, River Area

Connect with Us

© 2021 · Cathy Rogers · 239.821.7926 · Privacy Policy · Marco Island Real Estate

Disclaimer - All Rights Reserved by Cathy Rogers, Premier Sotheby's International Realty, Licensed in Florida · Marco Island Condos & Homes for sale · Sitemap · IDX Sitemap · IDX XML Sitemap

Log in · Real Estate Website by Real Estate Websites by YourSiteNeedsMe.com